Galleys! Plus, first review from a stranger!

10359391_10205524150565801_2839162067821429887_nWhen your first novel is published, you’re in store for a long line of firsts: First edits. First proof pages. First galleys. First Goodreads review, etc.

I was lucky to get two firsts yesterday: My galleys came in, and they look fantastic. (Also in: Not Even Past by Dave White, a gorgeous-looking Polis paperback that proves I’m in really solid hands here—it’s a testament to a high standard of quality.)

Then, I got my first review from a stranger! People I know have read it, and while I trust their comments, there’s still a little part of me that feels they’re being kind because they know me. And here’s the first person who I’ve never met, who I wasn’t even friends with on Facebook, who has already finished the book.

Reading the review last night, I was struck speechless. That someone would respond so positively to something I wrote is an incredible feeling.

This was a great introduction to Rob Hart. If you haven’t heard about him, it’s time for you to get acquainted with him. You can thank me later.

Read the whole review here.

On being wary of people who want to take your money—even me.

On Oct. 20 I’m kicking off another round of my marketing class, Sell Yourself, over at LitReactor. It’s a class I love to teach, even though I feel a little uneasy trying to convince people to sign up.

Here’s why: A lot of people are making their bones these days by ripping off writers, trying to teach them the ins and outs of marketing yourself and your writing. Problem is, a lot of what they teach is bullshit.

They might offer the stray nugget of wisdom, but for the most part, it’s padding—services and techniques that are unproven or don’t work, but mentioning them buys a half a day of discussion time. And then it’s easier to justify a multi-week course with an inflated price tag.

That’s why this class is just one week long, with only four units—social media, bios and websites, press and blog outreach, and miscellaneous (newsletters, author photo, online advertising, author promotional services, etc.). I think this stuff is important to cover, but I don’t want to waste anyone’s time either.

Seriously, no one needs LinkedIn. No one needs Pay with a Tweet. No one needs Klout. Fuck Klout. The time you waste with Klout could be better spent writing, or doing literally anything else.

But there are plenty of nuts-and-bolts about this that pass people by. For example, here’s one I’ve been noticing a lot lately.

Twitter. You can respond to people and tag people, right? Here’s an article I wrote for Mulholland Books. They posted a link on Twitter, and I’m tagged in there. Cool! People will read it, and maybe I’ll even get a few extra followers out of it.

Now, here’s a tweet that went up to promote an interview I did at LitReactor with our new erotica instructor, Rachel Kramer Bussel.

One problem: Because my Twitter handle is at the start of the tweet, Twitter considers it a direct conversation. So only people who follow me AND LitReactor will see it. That’s not good—it limits the audience!

You might notice that sometimes people put periods before Twitter handles. Like this:

It’s not terribly elegant, but it’s an easy workaround for this—now all of your followers will see the tweet, instead of just a limited batch.

It’s stuff like this—little things that slip through the cracks—that are important to cover. There are a lot of mistakes that are prevalent in online marketing, for self-published and traditional authors alike. And that’s okay! A lot of this stuff is self-taught because there aren’t a lot of other options.

It’s also easy to make mistakes. A lot of people don’t understand the difference between social marketing and spam. Pro-tip: Blasting your Amazon link to strangers on Twitter is the wrong way to go about it.

Retweets are not currency. Followers are not currency. There’s an art to all of this noise.

Between, LitReactor, and my own work—plus former careers in journalism and PR—I feel pretty good about teaching people this stuff. And I have fun doing it, too! Just yesterday I broke out my social media lecture for review, and already I’m finding I have to update stuff. These things move at the speed of light.

All of this is to say that there are a lot of unscrupulous people out there who will try to convince you that you need to spend nearly a grand on an eight-week Twitter course, and those people are assholes. As with all things in life, you should always be a little wary of people who want to take your money.

Be wary of me too!

If you’re interested in learning about the class, check out the sales page, or ping me through the site, or on Twitter or Facebook. We can chat a bit and I can tell you about what we’ll be reviewing.

Class starts soon. It’s going to be fun. And I promise—no bullshit. I’ll teach you the nuts and bolts, I’ll answer your questions, I’ll be honest if I don’t know something, and I’ll give you the tools you need to shore up your marketing.

News roundup!

The second round of Path to Publication ran at LitReactor yesterday. I wrote about AWP and readings and book trailers and a bunch of other stuff. You can read that here.

The LitReactor podcast is back! That’s exciting, considering how long it’s been since we recorded an episode. I spend a little bit of it talking about my book deal with Exhibit A. We also talk to Anne Jamison about fan fiction. It’s a good time. Give it a listen.

Finally, newsletter! I figure, for the two or three times a year I have something worth announcing, it might not be a bad idea to start one up. So you can click here… or click on that super-fancy envelope icon in the right-hand column, if you’re into that kind of thing.

Someone asked me to blurb a book!

So, this is cool: A few months back some dude asked me to blurb his book. I didn’t know him, but the plot summary was pretty cool, and I was in a good mood when I got the e-mail, so I figured, hell, let’s try this thing.

And I really liked it! Which would have been awkward if I didn’t, no? If the book sucked then I don’t know what I would have done. Written back with a blurb that read: “This is in fact a book.”

Instead, this is the blurb I came up with:

Toxic Garbage is like that perfect punk song: Dirty, propulsive, immediate, infused with anarchist spirt. And it’s carried by a rag-tag central cast that, despite their flaws and scars, clearly care for each other. The balance Losack strikes between light and dark is killer.

And he put it on the cover! Which is awesome. (It’s not on this version of the cover, but it is on the version over at Amazon, where you can buy it.)

Go read Toxic Garbage. If this is Kelby Losack’s debut, I’m excited to see what he has coming up next.

Make that PROFESSOR Hart

I’m teaching a class on marketing and social media over at LitReactor!

It’s going to be fun. I’ll share my experience as the associate publisher at, a reporter, a publicist, and a writer. There will be lectures and assignments and Q&A’s. And maybe cake? I don’t know about the cake yet. Don’t hold me to it.

Seriously though, check it out. If you have any questions, let me know.